Need to compare a company against an industry as a whole? Want to access the latest news on a company? Look no further than Gale’s Business Insights: Essentials.
This resource provides company profiles, industry rankings, news and analysis, products and brands, investment and financial information. SWOT analyses are available on hundreds of global companies.
You can also compare companies by metrics such as revenue or sales, and get market research information. One of the best aspects of this database is the ability to “develop lists of key competitors by industry or location, and sort them according to revenue and other metrics using the company finder.”
If you need help getting started, contact one of the Reference Librarians for a quick tutorial.