The Tastemakers Book Review

Cover courtesy of

The Tastemakers: Why We’re Crazy for Cupcakes but Fed Up with Fondue
By David Sax

Call number: 394.12 S272t

For a person like myself who enjoys food, The Tastemakers covers all areas of interest, including ethnic foods, food trucks, science, health, and more.

Before I read this book, I did not think about food trends too much.  As I read, I realized how influenced I was about certain foods in the past ten years.  How many of us were eating chia seeds, acai berries, or Greek yogurt in 2003?  Who knew who a celebrity chef was? Did you know how many apple varieties there were on the market? How many of us considered standing in a long line for 30 minutes or more just to buy a doughnut or a hamburger?

Sax discusses these trends and tells us why and how these trends developed, writing in readable style and describing it all pretty comprehensively and in just under 300 pages.

The content of the book is divided into three parts:

  • Part I: The Four Types of Trends
  • Part II: How Trends Break Out
  • Part III: Why Food Trends Matter

Trends can be spontaneous, such as Sax’s example of cupcakes.  That trend, he explains, really began with the show Sex and the City in 2000.  However, did you know trends can also be manufactured by sales and marketing groups?  Sax also provides great examples of trends that worked, didn’t work, are still working, and which are coming back. Cronut anyone?

Having attended BaconFest Chicago in 2014, I particularly enjoyed the description of this event in the Money: Baconomics 101 section. Bacon nirvana indeed!

For the record, I will always enjoy fondue of all types. As one person Sax spoke with said:

“The strength of fondue is the idea that everyone participates in eating or cooking from the same pot…[it] somehow creates a unity at the table.”

Food to me is something of a communion between people (friends and lovers, parents and children, old and young.)  Sax shows us how these trends bring us together and provide common ground for cultural experience.

Reviewed by Maria C. Bagshaw, Reference/Instruction Librarian

Need an answer–TEXT US, chat and more!

Text serviceDid you know that you can text us or chat online with us when you have a question?  This is a perfect solution when you need a quick answer or get stuck with your research.

To text us, use the number 847-999-0403.  This service is available only during our usual library hours.

For chat, simply use the chat box from our library’s webpage.

Click the white box where it says “Type here…” to initiate a chat.  To try it out, click the image below.  Note that this service is also only available during our usual library hours.





Other ways to contact us:

Circulation Desk
Phone: (847) 214-7337
Fax: (847) 214-7995

Reference Desk
Phone: (847) 214-7354

ECC Library Closed on Presidents’ Day

The ECC Library, along with the rest of the Elgin Community College campus, will be closed in observance of Presidents’ Day on Monday, February 16th.

You will still be able to use our online resources.  Make sure you register/renew your registration so you will be able to take advantage of this! Contact the Library’s Circulation Desk at 847-214-7337.

Enjoy your day off!

Chromebooks are here!

Check one out!


Want to get to know the new Chromebook in the comfort of your own home?

The ECC Library has a limited number of Chromebooks available for checkout at the Circulation Desk.

Chromebooks can be borrowed for a three day check out period. They are checked out with your student ID.

You MUST BE a student to checkout the Chromebooks.

Chromebooks technology is accessed with your student login profile, so you can use Google Drive, Google Docs, etc. and save them to your profile for use on other devices.

Celebrate Black History Month


According the Library of Congress the origins of Black History Month date back to 1915.  However, it wasn’t until 1976 that we truly began to celebrate Black History Month on a regular basis.


On the web: 

At the library: 


See our 2nd floor Black History Month display focusing on Art. Selected  titles include:

Search in the catalog by specific name, or African Americans by subject or keyword.

Attention Paralegal students! Resources on Kindle

Kindle ParalegalECC Library now has a Kindle loaded with paralegal resources that you can check out and take home with you!

Titles include:

  • How to Become a Paralegal
  • How to Find a Paralegal Job
  • Paralegal Careers for Dummies
  • The Empowered Paralegal
  • and several more!

The process works just like checking out a book: Ask for the Kindle at the Circulation Desk. You will need your Student ID to check it out.  You can take the Kindle home with you for the usual 3 week checkout period.

If you have further questions, please contact the Circulation Desk at 847-214-7337 or via email.

New titles in our magazine browsing collection!

newmagsAlthough we have full text, online access to thousands of magazines, journals, and newspapers (see our library’s webpage to search EBSCO, Gale, ProQuest, and more), the library likes to provide items that can be browsed when you want to relax, read about local issues, learn something new, or just keep up with the world.

The browsing collection is located on the first floor near the computer lab.  Magazines cannot be checked out of the library.

For 2015, we have purchased subscriptions to the following new titles:

Entertainment Weekly
Modern Farmer
Runner’s World
Pacific Standard
Food Network Magazine
Yoga Journal
India Currents
Kane County Chronicle
Scientific American Mind

These join our usual great options such as Art News, Bon Appetit, Chef, Martha Stewart Living, Ebony, Men’s Journal, Women’s Health and many more!